Web design is a universal platform where new trends come in day after day and the old designs vanishes without a trace. However, some website design trends are just so brilliant that they have to stay for long because they are not only popular but also effective in making your online business a success.
As art, website design tend to show some superficial signs of a forthcoming timeline. A steady vanishing of a modern website design trend is one of the signs. This time, you need to take risks and change the way you market or sell your products. It’s also important to have a design that defines your market niche quite well. This article outlines some of the web design ideas and trends that are likely to shape your business and make you succeed.
Trend#1: Flat Design Booms
Don’t be mistaken to think that this is a fad. Flat Design is popularly recognized for its simplistic appearance. It uses simple and easy illustrations with very bright and dazzling colors instead of 3D effects and other complex designs.
A good example of a Flat Design website is WistiaDotCom. It has a minimalistic expression that emphases on the content rather than the design. This makes it to appear very neat and slick.
It is useful because it concentrates on the content of a company. Visitors to your site are able to put a direct click on the right content that they need unlike other designs which makes their sites fancy and complicated.
Trend#2: Unique Typography
Many companies use certain font style and size or typography that helps their customers to identify the easily from other competing businesses. The trend of choosing particular group of fonts for web content has grown over the recent years. Web designers have a variety of font collections to pick from for their websites.
A unique typography helps your site to be recognized worldwide by various consumers, both prospects and existing. It is also a design trend that lead readers, clients and customers to different parts of a website. Therefore, when designing a brand for your company, it’s important to look at distinctive typography for easy identification by readers.
Trend#3: Hover Effects
Hover effects assists you to ascertain where you are on the website. If you point on any part of the site with hover effect with a cursor, it changes the color and sometimes highlights to help you identify where you are going to.
Hover effects is a very important tool for web users. It is intrusive and additionally helps you as a user to keep track of the pages you have visited on a site and the ones you haven’t.
Trend#4: Scroll to Page Sections
Most websites are designed with a feature that enables you to clink on a link that redirects you to a different section of the site. A good example of a site with this feature is UrbanboundDOTCOM. If you want to read for instance, SUCCESS STORIES, you click on a link that slowly scrolls the page down the section discussing.
Instead of clicking from one page to another in order to retrieve information, this feature helps you move to whichever page you want just on one click. This implies that it’s not a must to have multiple pages loading for the content you want.
All you need to do is simply clicking on the right link to take you to the right section. For visitors who may have come to the site before, it becomes easy to locate contents you had seen.
Trend#5: In Depth Product Videos
Other than large images of products, most companies have also started using in depth description of products by the help of videos. They talk about advantages of their various products and also new features that are emerging.
Conferring to Inc. Magazine, it has been found that about 92 percent of Business-to-Business (B2B) customers do watch online videos. About 43 percent of these customers actually watch online videos to research more about various products and services. For that reason, B2B companies saw the need to come up with feature allowing them to describe and explain more on their products using videos on the site. It is a great way to influencing a customer’s decision and also works as a marketing strategy for your products and services.
Chirag works for GO-Globe Hong Kong, a ecommerce web design company based in Hong Kong where he develops search engine friendly ecommerce sites andhelps his clients to take their online businesses to next level